FOR STARTUPS
Your launchpad into UK and European markets
The Soft-Landing Programme is designed for Central Asian startups ready to expand westward. We provide the infrastructure, introductions, and operational support needed to establish a meaningful presence in London and beyond.
Ready to expand? Let's discuss your market entry strategy.
LEARN MORE→MARKET ACCESS
London Base Camp
Twelve-week intensive programme providing co-working space in Central London, legal entity formation support, UK banking introductions, and access to our network of advisers and mentors across fintech, healthtech, and enterprise software.
INVESTOR RELATIONS
Fundraising Support
Structured introductions to UK and European VCs, angels, and family offices actively investing in emerging market founders. We help you craft your narrative, refine your deck, and prepare for due diligence.
COMMERCIAL PARTNERSHIPS
Enterprise Pilots
Direct introductions to FTSE 250 corporates and government bodies seeking innovative solutions. Our relationships span financial services, healthcare, logistics, and public sector innovation labs.
47
Startups supported through the programme
£62M
Total capital raised by alumni
14
Enterprise pilots secured
89%
Still operating after 24 months
PROGRAMME STRUCTURE
A structured pathway from Astana to London
Weeks 1-4
Foundation
- →Legal entity formation
- →UK bank account setup
- →Office space allocation
- →Mentor matching
Weeks 5-8
Market Validation
- →Customer discovery interviews
- →Product localisation
- →Pricing strategy
- →Go-to-market planning
Weeks 9-12
Launch
- →Investor roadshow
- →PR and media outreach
- →Partnership announcements
- →Demo day presentation
Ongoing
Alumni Support
- →Quarterly check-ins
- →Investor updates distribution
- →Peer network access
- →Follow-on introductions
INVESTMENT TERMS
Aligned incentives for long-term success
We invest £20,000 in exchange for 5-7% equity, providing capital to cover your initial London operations. Our model ensures we succeed only when you succeed.
APPLY NOWINVESTMENT
£20,000
EQUITY
5-7%
DURATION
12 weeks